![]() which is an online system of emails and videos that replaces the old snail mail requests for business. Once you have your list in place, you can begin the actual launch. The next step is to build a ‘squeeze page’ on your website that offers a high-quality opt-in offer in exchange for a person’s email address. This means you need to have a clear understanding of who is your potential customer and product niche. Your mailings should only go to those individuals who have asked to receive them so that you are not perceived as a spammer. ![]() The basic philosophy of “Launch” is to get your target audience engaged and excited about your product. He stresses the importance of scarcity and developing a strong mailing list. While the course might be helpful for hard-core entrepreneurs, I found plenty in the book to grow my business.ĭoes the system work? Walker used the formula to earn $1 million in a single hour. “Launch” is based on Walker’s course, “Project Launch Formula.” While he admits the course is expensive, the book explains his successful strategies in depth. Walker has written an updated and expanded edition of “Launch” to include technology and ideas that weren’t widely available when he first wrote the book in 2014. Along the way, I�ve coached or helped all kinds of experts such as Tony Robbins, Brendon Burchard, Dan Kennedy, Bill Glazer, Rich Schefren, Frank Kern, Dean Graziosi, Yanik Silver, Greg Clement and dozens more �gurus� � but I get most excited about all of the �regular folks� that I�ve helped quit their jobs and grow serious businesses.When I launched my online business, I purchased a copy of Jeff Walker’s book “Launch” and it was instrumental in building my audience and expanding my sales. The impact has been crazy huge� my students and clients have now done well over $1 billion in product launches. ![]() ![]() I�m Jeff Walker, the creator of the Product Launch Formula� it’s a system that�s been used by thousands of entrepreneurs in hundreds of different niches and markets to create hugely successful businesses. ![]()
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